Sept 2020 - May 2021
PM and engineers (7 members)
User research, ideation, usability testing, wireframing/prototyping
The Farmlink Project
As the sole UX designer on the team, I conducted the design process from beginning to finish, collaborating with software engineers to create a web interface for a pricing analysis tool that will allow Farmlink employees to more effectively negotiate excess produce purchases with farmers.
An efficiency problem
The Farmlink Project is a national non-profit organization fighting food insecurity by creating transactions between farmers with excess products and food banks in need of resources. Their team of connectors consisted of a handful of farm leads who had been doing the work and knew the market for many months and 80% volunteers who were cold-calling farmers asking for excess produce. Volunteers and newer farm leads had to ask the more experienced few about the price of produce that Farmlink would be willing to buy at.
This made the workflow extremely inefficient as information had to flow through a bottleneck of 5 employees who knew the market pricing for potatoes from Idaho versus tomatoes from California from their months of experience. They needed a way to make this pricing information accessible to everyone on the team regardless of experience. I interviewed and observed 5 different Farmlink employees to understand the existing workflow at the organization when making deals with farmers.